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23 April 2024
Groupama Arena Budapest

Misha Sher

Global Head, Sport, Entertainment & Culture at EssenceMediacom

Global Head of Sport, Entertainment & Culture at Essence Mediacom. Senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, have an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives. Have advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets. Strong business leader, with a track record of building and managing diverse teams while operating in a multifaceted global organization. Possess a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies. With opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment’, exploring the future of uninterrupted marketing.

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