Misha Sher

Global Head, Sport, Entertainment & Culture at EssenceMediacom

Global Head of Sport, Entertainment & Culture at Essence Mediacom. Senior commercial & marketing executive with more than 15 years international experience developing some of the most iconic brands, rights holders and talent. Having operated at the cross section of sport, media, tech, talent and advertising, have an intrinsic understanding of how to unlock growth to drive commercial and strategic objectives. Have advised on strategic direction, negotiation and execution of more than £1B in partnerships across sport & entertainment in more than 40 markets. Strong business leader, with a track record of building and managing diverse teams while operating in a multifaceted global organization. Possess a considerable global network of C-suite executives across sport, music, brands, governments, media owners and agencies. With opinions regularly featured in major media outlets (CNN, The New York Times, The Wall Street Journal, Sport Business Intl). Co-Author of a best-selling book, ‘Art of Branded Entertainment’, exploring the future of uninterrupted marketing.

Evolution of Players into Brand

12:40-13:00: Football marketing II - Hall of Champions

Misha Sher

Sport, Entertainment & Culture at EssenceMediacom, Global Head
Why football is so special in sports marketing?

15:20-16:00: Football marketing roundtable - Hall of top scorers

Moderator: Esteban Casado

Misha Sher

Sport, Entertainment & Culture at EssenceMediacom, Global Head

Dénes Éless

Szerencsejáték Zrt., Head of Sportmarketing Division

Esteban Casado

La Liga, Delegate Hungary

Zayd Shehadeh

World Football Summit, Partnerships Manager - MENA and North America
The rise of women's football: challenges and opportunities.

14:00-14:40: Empowering women's football roundtable - Hall of Cup winners

Moderator: Cristina Morena

Misha Sher

Sport, Entertainment & Culture at EssenceMediacom, Global Head

Claudia Romanelli

P&P Sport Management S.A.M., Head of Women Football Division

Cigdem Turkan

Professional Game Academy Audit Company, Academy Auditor

Cristina Morena

World Football Summit, Director of Partnerships

Rocio Ruiz-Berdejo Yniguez

Real Betis Balompie, Women´s football Marketing responsible - Project manager of Forever Green

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