23 April 2024
Groupama Arena Budapest
Esteban Casado
Delegate Hungary, La Liga
He is the Hungarian delegate for the Spanish league, La Liga, but also represents Ukraine, Bulgaria, Romania, Croatia and Serbia. Esteban has also previously worked as a sponsorship manager for a sports marketing and communications agency, responsible for managing key partners and sponsors of athletes, focusing on satisfaction and loyalty. For nearly four years, he was Marketing and Strategy Manager and Business Development Manager for a global talent agency specialising in sports and entertainment. He also gained experience as a project and sponsorship manager with the Mexican Golf Federation.
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Why football is so special in sports marketing?15:20-16:00: Football marketing roundtable - Hall of top scorers
Moderator: Esteban Casado
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