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23 April 2024
Groupama Arena Budapest

Joel Roberts

Managing Director, Association of Sporting Directors

A strategically minded professional, UEFA A licensed coach, FA qualified Academy Manager and experienced Lecturer who possesses a range of executive skills gained through senior roles in football and education. Currently providing expert guidance on a variety of topics including leadership, organisational culture, change management, coaching, talent identification and player development as founder of a football and educational consultancy. Managing Director of the Association of Sporting Directors (ASD) and sits on the FAW Talent Identification and Development Advisory Group (TIDAG). Experienced in recruitment and talent identification as a Senior Scout for Wolverhampton Wanderers FC and the Football Association of Wales and FA Tutor. Possesses elite coaching experiences as a Premier League Academy Head Coach and Head Coach of the England Women u23’s. Holds a Masters in Sporting Directorship (MSD) - an elite educational programme that focuses on how to drive sustainable change within sporting organisations through inspirational leadership, strategic thinking, innovation and good governance.

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